Client Profile
The client is an internationally renowned publishing platform with product distribution in over 100 countries and regions. It has presence in multiple fields and is a socially responsible public company.
Client Needs
● The client had a newly launched steampunk-themed card-based mobile game that has just entered its open beta phase.
● Before deploying the micro-client, the client's user acquisition activation conversion rate was approximately 8.54%.
● The client hoped to leverage the micro-client's cloud gaming capabilities to quickly attract a large number of new users and improve activation conversion rates.
Cooperation Results
●After using the micro-client, the activation conversion rate increased by 170%, and the activation cost decreased by 66%.
